Distinctive signs

Distinctive signs are the elements that allow third parties to identify a company, its products and/or services.

It mainly contains the following elements:

–    the brand;
–    the trade name;
–    the brand;
–    the graphic charter (logo, communication media, product packaging, packaging, etc.);
–    the architectural concept (visual identification of a point of sale: architectural characteristics, colours, furniture elements, etc.):
– olfactory and audiovisual marketing.

They are signs of customer rallying and make it possible, in distribution networks, to characterize belonging to a brand.

Heads of networks must ensure that they preserve their specificity and distinctiveness by protecting their distinctive signs, in particular through intellectual property law. This includes, for example, registering your sign as a trademark or ensuring that you have the copyright on the elements making up the graphic charter and the architectural concept. Such protection allows the head of the network to act against third parties fraudulently using the distinctive signs on which it has intellectual property rights (infringement action or action in unfair competition).