Smappen

Created in 2018, Smappen is an online mapping and geomarketing platform.Since 2022, Smappen has been the leader in the franchise market in France. From automobiles to food distribution, wellness, personal service, home equipment or catering or transport, all sectors of activity are represented.

Smappen now supports more than 850 customers in France and abroad, 60% of whom are brand networks.

The platform makes it possible to create, manage and analyze catchment areas using criteria such as travel time, distance or administrative areas. It is also possible to export population and competition data, as well as generate local market reports (LMRs).

For all franchisors, it is possible to:

- Conducting site studies and managing the territorial network
- Analyze the potential of an area
- Complete market research with local and visual data
- Extract reports and ELM (Local Market Reports)
- Analyze customer data
- Manage local marketing campaigns
- Manage logistics and develop commercial prospecting in the field




Key features of Smappen:

- Creation, management and analysis of zones
- Demographics
- Research companies and services (by points of interest)
- City and postcode extracts
- Automated Local Market Reports (LMR)
- Data import
- Heatmap
- Custom dashboard to track your flagship metrics