To promote your products or services, you want to highlight their environmental benefits. This method of communication is supervised, and subject to sanctions when it is not mastered.
The ISO 14-021 standard defines the environmental claims such as “Symbol or graphic indications indicating an environmental aspect of a product, component or packaging“.
These claims may be visible on the packaging, on the label of the products with a view to its marketing, in order to ensure consumer information.
The information provided must be clear, proportionate, unambiguous, and justified by precise elements, based on scientific evidence or recognized methods that the professional must justify in the event of a control.
If this communication boasts a real impact; it must have a significant environmental impact with regard to the effects generated by the product or for the service. Furthermore, the claimed benefit must not lead to pollution displacements by creating or aggravating other environmental impacts of the product.
Respect for this reliability is particularly important since the penalties are relatively heavy, sincean allegation that is not reliable may characterize a misleading commercial practice This offence is penalized; that is to say, the potential professional may be subject to a prison sentence of 2 years in prison, €300,000 fine and this penalty is aggravated in the circumstance of environmental allegation sinceit may potentially be increased to 80% of the advertising budget concerned.
GOUACHE avocat, brings you its expertise to position itself as your privileged partner allowing you to guarantee the compliance and reliability of your environmental communication.
Guillaume Gouachon
Avocat associé
Responsible "Consommation, produits et conformité"
Martine Behar Touchais
Professeur de droit Of counsel
Responsible "Distribution & Concurrence"
