Keys for the implementation of the development of the franchise network

The launch stage is the one that comes once we have passed the previous stages, that is to say all the structuring stages. We know that we have an experienced concept, we know that we have defined the business model of the franchisee, the franchisor, we have defined the overall organisation of the franchisor before that, we drafted the operating manual, we drafted franchise agreements after writing your brand… so we’re really getting to the point where we’re going to recruit the first candidates. This is the launch communication plan.

Here, what is fundamental is to be assisted by communication professionals to design a plan that makes known your franchise offer, so that its arrival on the market is noticed and easily brings a flow of candidates.

These candidates are going to be treated professionally, so with Recruitment process which are defined in the set-up phase by the external or internal developers who will be responsible for receiving the candidates to convince them to join you, once you are sure that they match the candidate profile you want to recruit.

At this stage, you can hire some candidates if they do not wish to sign the Franchise Agreement by a preliminary contract, this is what is called in practice the zone reservation contract, that is, you’re going to book them the exclusivity of the franchise in an area, in return for the payment of a sum that may eventually be deducted from the entry fee and you will be prohibited from entering into a contract with another franchisee during this period, which is generally a few months.

This allows them to complete their financing, incorporate their company, before committing themselves definitively.

And then will come the time of the refurbishment of dip, of the first contracts, you may have questions from accountants on these contracts that will have to be answered before engaging the contract signatures and the management at that time of the pre-contractual information processes and evidence of the conclusion of the execution of the contracts. The firm can be by your side to help you answer candidates’ questions in this phase.