Network
animation
Network animation is a set of techniques and skills implemented by a franchisor in order to organize and promote the functioning and interdependence between the members of the network as well as to improve the economic activity of the network.
The homogeneity and success of the network depend on the effectiveness of the methods used by the franchisor for the transmission of know-how and its developments. The facilitation of the network involves training, motivation, information and assistance provided by the franchisor to the franchisee throughout the execution of the franchise agreement.
This animation involves a dialogue, throughout the execution of the contract, between the franchisor and its franchisees and sometimes with the association of franchisees in larger networks.
In order to run its network, the franchisor is increasingly using intranet and web technologies2.0, in addition to traditional commission meetings, seminars and franchisee agreements.