Collaboration between franchisor and franchisees

The franchise agreement involves close collaboration between the parties, with the aim of protecting and constantly updating know-how. It is also a question of making the rallying signs put in place by the franchisor effective so that the network retains its identity and reputation.
Franchisor/ franchisee collaboration can cover several situations, including:

• the definition of new commercial actions;
• the improvement and enrichment of know-how;
• the definition of new advertising campaigns;
• improving network management etc.