Territorial

exclusivity

This is the contractual obligation by which the franchisor grants the franchisee the monopoly of operating its brand in a given territory.

The rules of territorial exclusivity must be set out in the contract, in particular concerning the borders of the exclusive territory granted.

You will find here an article published in Franchise Magazine on territorial exclusivity.

Indeed, in the absence of a precise stipulation, the territorial exclusivity clause must be interpreted favorably to its debtor. In particular, the Court of Cassation excluded the sale of products or services via the internet from the scope of exclusivity granted in a specific geographical sector.

Territorial exclusivity

is not an essential element of the franchise agreement, the respect of exclusivity for the benefit of the franchisee, when it is stipulated, is nevertheless an essential obligation of the franchisor.

Finally, you will also find here an article published in Franchise Magazine on territorial exclusivity and website.