Brand

Article L 711-1 of the Intellectual Property Code provides:

“The trademark or service mark is a sign capable of graphic representation used to distinguish the goods or services of a natural or legal person.

In particular, the following may constitute such a sign:

1. a) Names in all forms such as: words, word combinations, surnames and geographical names, pseudonyms, letters, numbers, acronyms;
2. b) Sound signs such as: sounds, musical phrases;
3. c) Figurative signs such as: drawings, labels, stamps, selvedges, reliefs, holograms, logos, synthetic images; shapes, in particular those of the product or its packaging or those characterizing a service; arrangements, combinations or shades of colors “.
4. he brand has become one of the most important assets for companies.

The firm ensures the filing of trademarks, their renewal, drafts trademark licenses, trademark assignment contracts, conducts  actions for infringement, parasitism, unfair competition, drafts co-existence agreements and assists its customers in any action to protect the brand.