Multi Franchisee
The multi-franchisee is a franchisee who operates several points of sale in the same franchise network.
Multi-franchising has short-term advantages in terms of inventory management and negotiating power with suppliers, it also sometimes allows a reduced entry fee in the event of signing several distribution contracts.
However, multi-franchising can be dangerous and destabilising for the network in the event of an excessive imbalance in the franchisor-franchisee relationship.