Why choose us?

Why choose us? We went to see marketers, and we worked on the values that are essential to us, and which are the DNA of our firm: Expertise, Accuracy, Limpidity, Agility.

Under these words, which may seem quite common for a law firm, there are real commitments that we strive every day to implement to deliver quality services, and which explain the loyalty of our clients.

There’s nothing stopping you from testing!

Our commitments

These values drive every lawyer in the firm, to support you in the success and sustainability of your development.

We capitalize on our experience and take advantage of specialization as a guarantee of our reliability

Effectively organizing its distribution and the entire marketing chain that results from it forms a legal and judicial expertise in its own right.

Our experience in this field has made us credible in nurturing doctrine, disseminating our know-how to our colleagues and the most prestigious universities.

Scientific publications and collaborations, teaching, official rankings make us appear as an essential part of these issues.

Our experienced teams are rigorously selected for the relevance of their skills and their mastery of legal techniques specific to the distribution field issues.

They aspire to excellence through a demanding organization, structured processes and perfectly crafted methodologies.

We always show insight and we are committed to working with you on the most relevant path for your business

We comprehend the most complex files in their entirety and take the measure of your challenges with foresight.

We define pragmatic, reasonable and achievable objectives and clear steps to provide you with effective, concrete and actionable responses, the most relevant to your context of action.

We aim to be as accurate as possible to optimally reduce all your hazards.

We contribute to the consolidation of your performance and success, while taking into account all your constraints.

We make ourselves clear and accessible to sustain our relationships

In order to build the trust of our customers, employees and partners, we cultivate and encourage transparency.

We formulate concrete and straightforward recommendations. Our betting parties are crystal clear.

We share our expertise with pedagogy. We enact and display simple operating rules for healthy relationships with our employees and customers.

We set up a spontaneous relationship, devoid of too much formalism. We make sure to remain legible and accessible for our entire ecosystem.

It is the guarantee of our integrity, a guarantee of sharing in the service of lasting relationships.

We stay in touch with our environment, as close as possible to our customers and embody the evolution of our profession

We remain agile, in contact with the field and the reality of each of our customers, for tailor-made support and precise advice best suited to their projects, issues and sectoral needs.

Being in the era of time, in tune with change, listening to trends is also part of the plan. We make sure to identify the relevant issues and developments in order to support the renewal of our business.

We are constantly adapting our tools, our support, our mode of operation to the pace of innovations and transformations that we consider essential to guarantee the attractiveness and modernity of our profession.

and organisation

Sagace, she perfectly masters her subject and knows precisely what she has to do for effective support, source of result and satisfaction for her
customers.

Combativity and determination

She will invest as much as necessary in order to identify and carry out the most pragmatic and relevant solution in response to the needs of her interlocutors.

Availability and pedagogy

Close to the field, she remains open to her environment and will take the necessary time to listen and exchange in order to adapt to her interlocutor, transmit and share knowledge useful for achieving objectives.

Our teams

Our teams are invested in you.

They are focused on achieving your result, within the framework of constraints agreed with you.

Our teams are

The founder of the firm holds a master’s degree in distribution network management (NEOMA) and has held operational positions in an E. LECLERC hypermarket: he has always wanted each member to understand the economic and strategic needs of the client in the context of the file entrusted.

Our teams therefore consider the law as a means.

If they are looking for technical excellence, open to academics, it is to produce the innovative solutions you need and manage the most critical situations. We are not afraid of the complex.

Your legal certainty is an obsession: the litigation experience enriches each of our advice and actions. Combat and its adversity make it possible to anticipate and be relevant: the team is experienced.

No act leaves the firm without a review by another lawyer than the one who produces them: work is teamwork, not the work of an isolated individual. Only this technique makes it possible to confront to obtain the best and to secure.

Our teams are

Several members have studied abroad or have been expatriates and are members of foreign bars so that their horizon, like yours, is international: it helps you to export in particular.

They benefit from our organization for maximum efficiency: documentary supports, know-how management, firm management software, deed production, commercial, financial and administrative staff.

It is for these reasons that our teams are considered by the market to be among the best in the market to support distributors.

Our teams

Are you looking to legally secure and optimize your distribution operations to improve the performance of your business or encounter a difficulty related to the marketing of your products or services?

Expert lawyers in distribution operations, Gouache accompanies you whatever your sector of activity:

  • upstream (B2B sales, procurement);
  • downstream (marketing: retail locations, online sales sites, consumption, sales promotion, professional and product regulations);
  • through the legal organization of the network (distribution contracts);
  • and its defence against competitors (unfair competition) and market regulators (competition).

Gouache has taken the gamble of specialization to guarantee you access to the best practices of the market.

Classified as essential by Decision-makers in distribution, franchising, and restrictive competition practices, more than 600 brands, including many leaders in their markets, have trusted Gouache’s teams as partners to secure and optimize the stages of their marketing, such as assisting them in the event of administrative control or litigation.

Le Point 2025

Le Point - Meilleurs cabinets d'Avocats 2025

Incontournable - Droit de la distribution, concurrence et de la franchise

Forte notoriété en immobilier et pratique réputée en contentieux commercial

«Trophées d'argent 2024»

en droit de la distribution

Incontournable droit de la franchise Décideurs Magazine

Forte notoriété - Immobilier

Forte notoriété en Immobilier - Droit des Baux

Incontournable droit de la franchise Décideurs Magazine

Pratique réputée - contentieux commercial

Pratique réputée en contentieux commercial

Membres du collège des experts de la FFF

Fédération française de la Franchise

Membres experts de la Fédération du FCA

Commerce, Coopératif et Associé

Rédacteurs du Jurisclasseur

Contrat de franchise

logo Lefebvre Dalloz Editions Legislatives

Encyclopédie et formules franchise du Dictionnaire Permanent

en droit des affaires

logo Lefebvre Dalloz Editions Legislatives

Encyclopédie et des formules Fonds de Commerce du Dictionnaire Permanent

Droit des affaires

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