More content to inform you
Produits, Consommation, Publicité
Comparative advertising: legal framework and limits
Comparative advertising, a powerful marketing tool, is strictly regulated by law to ensure fair information and fair competition.
Produits, Consommation, Publicité
Can an unfair practice form the basis of an action for unfair competition
In a judgment of 14 May 2025, the Court of Cassation questioned the possibility of bringing an action for unfair competition relating to a commercial practice, with no direct link to the consumer, whereas this practice would not substantially alter the consumer's economic behaviour.
Produits, Consommation, Publicité
Franchise, where the limit of canvassing is located
The Court of Cassation delivered an interesting judgment on the scope of a territorial exclusivity clause stipulated in a franchise agreement, in the event of canvassing actions carried out by a franchisee on the exclusive territory of another franchisee in the same network.
Produits, Consommation, Publicité
The use of a competitor's trademark in a paid advertisement constitutes an act of infringement.
The firm has just obtained an interesting decision in a dispute concerning the unauthorized use of a client's brand in a paid advertisement published on a search engine to divert customers to its site. The Nancy Court of Justice has just condemned this competitor for the acts of infringement committed.
Produits, Consommation, Publicité
Compensation for damage suffered in unfair competition through the assessment of loss of profits
In a judgment of 2 April 2025, the Paris Court of Appeal ruled on the assessment of the economic damage resulting from acts of unfair competition by taking into account the loss of income.
Produits, Consommation, Publicité
Clarification of the concept of "comparative advertising"
In a judgment of 8 May 2025, the CJEU states that a service for online comparison of products or services provided by a company that is not a "competitor" does not fall within the concept of "comparative advertising".
