More content to inform you
Produits, Consommation, Publicité
Online advertising verification: precautionary measures against META
The Competition Authority (ADLC), seized in October 2022 by the company Adloox SAS of practices implemented by the meta companies Platforms Inc, Meta Platforms Ireland Ltd and Facebook France in the advertising verification on the internet, pronounced provisional measures against Meta on 4 M…
Produits, Consommation, Publicité
Legality of comparative advertising according to the Court of Cassation
The lawfulness of a comparative price advertisement carried out by a hypermarket under the Carrefour brand concerning the prices charged by two competing hypermarkets under the Leclerc brand was examined by the Court of Cassation in a judgment delivered on 22 March 2023. In this case, Carre…
Produits, Consommation, Publicité
Legality of the trader's sales claims
In order to promote its products or services, the professional may in particular value their qualities, their compositions, their manufacturing methods or their effects. However, these commercial claims can be qualified as deceptive commercial practices. Advertising is defined by European …
Produits, Consommation, Publicité
Advertising for alcoholic beverages: is the “Cuba made me” campaign illegal?
A judgment rendered by the Paris Court of Appeal in a dispute between an association fighting alcoholism and a company selling alcoholic products on two advertisements for a famous brand of rum makes it possible to recall the criteria for the legality of an advertisement for alcoholic bevera…