Data collected or produced in a distribution network is a strategic issue.
This data makes it possible to:
- to analyse the performance of the distribution network, customer characteristics and the compilation of statistics;
- to animate its network and conduct marketing or commercial actions with customers;
- to retain a national clientele, attached to the brand;
- to detect the difficulties of its franchisee: for example following a decline in the franchisee’s clientele.
You need to make
- that the collection of data and their processing is lawful in relation to the GDPR;
- of the exclusive control of this data, if you wish, by being the holder of the right of the database producer, which gives a monopoly of exploitation to the one who invests to produce the database.
In a distribution network, these issues are particularly complex to deal with, with data being collected and processed most often by both the supplier (brand) and its distributor.
Data protection method.
- We identify the data collected, establish the mapping, list the treatments and qualify the role of the brand and its distributors with regard to these treatments.
- We identify who owns the database producer’s right, for which databases.
- We formalize the rights of the parties to the distribution contract to ensure lawful access and use of this data in accordance with the established qualifications.
- We organize the legal protection of your rights over your data to perpetuate and enhance them.
Protect the use of your databases
You ensure lawful access to and use of the data, avoiding the criminal, administrative and civil risks associated with the unlawful use of personal data.
Organize for you an exclusive use of the databases of which you are the producer and perpetuate your bases by protecting them.
Jérôme Le Hec
Avocat associé
Responsible "Distribution & Concurrence"
