Concurrence_déloyale_et_parasitaire

Unfair competition action by violation of law

You notice that one of your competitors does not comply with a legal or regulatory provision. You have even seen that this same competitor has been the subject of convictions in this respect. This violation gives him a competitive advantage, and puts him in a more favorable position compared to you who comply with the regulations.

You want to condemn your competitor, obtain the cessation of prohibited practices, and be compensated for unfair competition operated by your competitor.

The unfair competition action allows you to request and obtain:

– On-call cessation of illicit practices,
– compensation for damages suffered as a result of unfair competition by your competitor,
– publication of the judgment that can have a significant impact on your competitor’s brand image.

Beyond the legal issue, such an action may have other impacts on your business and that of your competitor:

– you can harm it by hoping for an increase in your own turnover through the acquisition of new market shares,
– You block its development possibilities,
– You damage its reputation by the publication of the judgment,
You increase its operating costs by forcing it to assume greater burdens to comply,
– You degrade its business model,
– In addition, it will be likely to scare away potential candidates wishing to join this brand as independent distributors.

Gouache Avocats supports you in your action against your unfair competitor.

Upstream, our lawyers identify and help you identify violations by your competitors, and analyze with you the competitive advantage that this gives them, and the harm generated for you.

Gouache Avocats implements your action strategy, with the aim of obtaining a cessation of illicit practices under penalty, and compensation for your damages.

Guillaume Gouachon

Avocat associé

Responsable "Consommation, produits et conformité"

Martine Behar Touchais

Professeur de droit Of counsel

Responsable "Distribution & Concurrence"

Membres experts de la Fédération du FCA

Commerce, Coopératif et Associé

Le Point 2025

Le Point - Meilleurs cabinets d'Avocats 2025

Identify breaches by your competitors, analyze the competitive advantage this gives them, and the harm generated for you