11 Steps to Becoming a Franchisor
To become a franchisor, you need a brand and signs of customer attraction (defined visual identity), experienced know-how (commercial concept and proof of success) and … a strong ambition to develop yourself by relying on franchisees.
Discover the path you will take in 11 steps to make your plan to become a franchisor a reality!
These 11 steps are those of a strategic project that involves following organized steps: from financial feasibility (modeling) and organizational (software, logistics, etc.) to the design of the tools necessary for the franchise (know-how manual, training materials, plan and communication materials for franchisees, dip and contracts), discover the method to follow to make your project a reality.
Full Course
Experimenting with the Franchisor concept
Becoming a franchisor requires having previously exploited the concept to be franchised and having been successful.
Determination of the franchisor's future organization and definition of its relations with franchisees
What services will be rendered by the future franchisor to its franchisees? What exclusives? What supplies?
Franchisee Earnings
To assess whether your concept is suitable for franchise development, it is important to isolate in the pilot’s operating accounts, whether the good results are reproducible or whether they are due to exceptional circumstances.
To become a franchisor, it is necessary to restate the pilot’s operating accounts to establish what would be those of a franchisee, who would pay a royalty to the franchisor.
Becoming a franchisor means competing with other franchisors. One of the important criteria for the franchisee candidate to choose your franchise network is the initial investment and profitability of the concept.
Franchisor's income: entry fee and royalties
Becoming a franchisor is a new job. It still has to be profitable! Financially modeling your franchise development is paramount.
Appreciating the potential of franchising: strategic choices
Becoming a franchisor involves asking yourself strategic questions: How many franchisees in each region? How can we organise ourselves to optimise development in terms of territorial and online exclusivity?
Formalization of franchisor tools (operating manual and operational supports)
To become a franchisor, you will have to build tools dedicated to training, recruiting your future franchisees, and running your network.
Brand Protection
To become a franchisor, you will have to formalize what made your success, so that your concept must be reproduced to the letter by all your future franchisees.
Franchisor Concept Protection
You will reveal to third parties the recipes for your success. Protect everything that can be protected (trademark filing, copyrights) before you become a franchisor.
What is the Franchise Agreement?
Organizational choices will have to be made to launch your franchise network, and become a franchisor.
what is ?
To become a franchisor, you will have to build tools dedicated to training, recruiting your future franchisees, and running your network.
The launch of the franchise network
The launch is an important moment in your franchise development: what are the recipes for success?
Jean-Baptiste Gouache
Avocat Associé
Responsible "Distribution & Concurrence _ Managing Partner"
Why choose us?
Gouache Avocats is classified as “essential” in franchise law by the Guide Décideurs because of the number of brands supported (nearly 600 since its creation), the size of its team (one of the most significant in the sector), and its technical specialization.
Several lawyers on the team are “experts” of the French Franchise Federation. They write the technical documentation used by other franchise law professionals at LEXIS NEXIS (7 booklets of the jurisclassur dedicated to franchising) or LEFEBVRE DALLOZ (“Franchise” encyclopedia), as they teach at the faculty (Pantheon Sorbonne or Aix Marseille for example).
This expertise has made it possible to set up a proven methodology to create a franchise network. Our contracts are adapted to your clear organization, and have been the subject of a “legal design” work to make them very accessible to your candidates without sacrificing anything for their effectiveness.
Interested in becoming a franchisor?
As more than 600 franchise networks have done, build on our experience and deep knowledge of the franchise to successfully build and launch your franchise network.
Interested in becoming a franchisor?
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Steps to Becoming a Franchisor
les étapes pour devenir franchiseur