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Dealing with an association of franchisees

Your franchisees have grouped together in an association. They seek concessions from you calling into question the organization of your franchise system, amicably, or group together to act judicially at a lower cost and by massing against their franchisor.

The stakes of such a situation are most often important, and sometimes vital for the network.

The management of this situation depends largely on the balance of forces involved and requires a great deal of experience in the management of crisis situations, in all their aspects.

Franchisor: what strategy in the face of a franchisee association

We start by analysing the situation with you:

who are the leaders, what are the motivations of this group, is it homogeneous and solid?

what are the claims? Are they legitimate, well-founded in law and in fact?

what are the possible crisis management scenarios?

We then execute a strategy whose objectives have been defined and prioritized and which will aim as much as possible to allow a return to bilateral relations between the franchisor and each franchisee.

Restore direct dialogue between franchisor and franchisees

Find as soon as possible a bilateral dialogue with each franchisee, in the common interest of the network by relying on our long experience of relations between franchisor and franchisee associations.