Your franchisees have grouped together in an association. They seek concessions from you calling into question the organization of your franchise system, amicably, or group together to act judicially at a lower cost and by massing against their franchisor.
The stakes of such a situation are most often important, and sometimes vital for the network.
The management of this situation depends largely on the balance of forces involved and requires a great deal of experience in the management of crisis situations, in all their aspects.
Franchisor: what strategy in the face of a franchisee association
We start by analysing the situation with you:
- who are the leaders, what are the motivations of this group, is it homogeneous and solid?
- What are the Are they legitimate, well-founded in law and in fact?
- what are the possible crisis management scenarios?
We then execute a strategy whose objectives have been defined and prioritized and which will aim as much as possible to allow a return to bilateral relations between the franchisor and each franchisee.
Restore direct dialogue between franchisor and franchisees
Find as soon as possible a bilateral dialogue with each franchisee, in the common interest of the network by relying on our long experience of relations between franchisor and franchisee associations.
