Unfair competition
Unfair competition results from wrongful acts and maneuvers contrary to the loyalty required by custom or commitments made in the field of competition, committed by a professional, a company or an employee with regard to another professional or a company that suffers in its economic activity.
You can read more about unfair and parasitic competition here as well as watch a video about unfair competition here.
The know-how, an essential element of the franchise contract, can often be the subject of acts of unfair competition but also parasitic competition.
Finally, you will find here an article by Gouache Avocats published in the Argus of the brand on the use of the action in unfair competition as a strategic tool at the service of the brands.
